Character Costumes

These our initial drafts at the outfits that would suit our characters the most. Each outfit was thought to specifically imply the stereotype of their character.

Father:

The father is portrayed as wearing quite masculine clothes, yet fatherly. However, the first image is presented as quite formal, which differs from the second which is slightly more casual. This is to not only present two different outfits for the character, but it also allows to audience to perceive the effect of the loss of control he has over his family and life through out the film. His initial well though out and co-ordinated formal attire presents his state of mind, and the more casual and less though out outfit presents his character as a result of losing this. Although, he is still shown wearing his wedding ring though out, hinting how he has not given up, which relates to the end of the film, which is not presented in the trailer.

Mother:

The mother is shown as having more outfits that her husbands because she appears in the trailer far more often than her husband, and some outfits are to fit with the location and time frame of the scene, and some are to show her progression into the possessed figure.

In addition to the annotations of the image, the hair is tied up into a neat up-do to portray to the audience the maturity of her age. The light pink of her dress represents her love and compassion, caring for her family.

This outfit is to be used for scenes around the house or perhaps the bed scene is which she is shown to convey the transformation of the possession taking hold. 

The third outfit is to portray the possessed state of the character. Her once tidy hairstyle is unkept, this messy bruised presentation conveys how this character is only the remains of what it used to be, and it has now been corrupted. Unlike her husband however, she is shown in this state without a wedding ring, conveying how the person she once was is now lost and she is without love or mercy.

Son:

The outfits of the son are more simplistic, as he is young and it is more about the emotions of fear and how the audience is scared for his safety. Each outfit is constructed to present to the audience his age and the perception of his as a stereotypical young boy, with additions such as trainers to highlight his energy and athleticism.

Information About Our Characters

These are the three characters that we aim to include in our trailer. We decided that having as few characters in our trailer would be the most beneficial to our plot and production. This way, we can evolve the character's, helping the audience to feel more involved with the trauma that follows, and how the dynamics and presentation of what once was has changed. Having few characters also means that we rely on less actors to be available for the filming shoots, which helps us manage our time more effectively.

We settled on having three main characters, the father, mother and son. Initially, each character is presented as the stereotype that is associated, and one of the impacts of the break in the equilibrium that will occur (the awakened presence of a witch-like spirit) will be conveying how they each show how they almost end in contrast.

How each character is presented in the trailer:-

The Father:

• Portrayed by Luke Williams.
• Sterotypical man of the house. ie) carrying the boxes in the beginning scenes.
• investigative
• Around 30 years of age.
• feels the responsibility of the trauma that begins to unfold.
• Ends: helpless to prevent the rise of the spirit.

The Mother:

• Portrayed by Alys LeMoignan.
• The more focused on of characters, as of her change is presentation being the most shocking.
• Stereotypical nurturing mother figure.
• Cares for her son, which is shown as a strong bond. ie) watches over him play football / holds his hand on arrival.
• The character of which is to be associated most with our target audience as women of 20-30 years of age also, more specifically appealing to mothers as the danger of the child will be more effective to make an impact.
• Ends: having the mother and son bonds destroyed, and caring nature stripped from her, replaced with this cold hearted vengful spirit of unknown limits.

The Son:

• Portrayed by Finlay LeMoignan.
• Around 8-10 years.
• Stereotypical young boy.
• Active: enjoys sports such as football.
• Relatively confident and outgoing. ie) explores the house on his own through excitement.
• Ends: fearful and scared for his life, being at risk of harm from his mother.

Film Classification

The film industry is regulated by an independent, non-governmental body called the BBFC, which stands for the British Board of Film Classification. It is responsible for the national classification and censorship of films in the United Kingdom, including DVDs, videos and even some video games. Examiners look at factors of the films, such as the amount of violence or drugs displayed and determine and age certificate that must apply to all of those within the United Kingdom, preventing anyone from under that age restriction from being allowed to view the film in the cinema or purchase the copy in stores. The BBFC explain that they have two key principles from which they operate:

- To protect children and vulnerable adults from potentially harmful or otherwise unsuitable content.

- To empower consumers, particularly parents and those with responsibility for children, to make informed viewing decisions.

U = Universal

- Suitable for all ages.

Parental Guidance

- Suitable for everyone, but some scene may not be suitable for young children.

12A
- No one under the age of twelve may watch the film, unless accompanied by an adult as some scenes may not be suitable for those younger









12

- No one under the age of 12 is allowed to view this film as it only suitable for 12 years and above.









15
- Suitable only for those 15 years of age and older.










18
- Suitable only for adults.

R18

- Legally-restricted for those only with explicit works for licensed premises only.

Animatic Props List

This is the list of props out group gathered to aid us in the production of our animatic trailer. Using these props, it allows us to gain a better understanding of whether or animatic works effectively and if we there any improvements to be made, as using the props allows the animatic to be more realistic of the real trailer we are later producing.

• camera
• storyboard
• costumes
• teddy bear
• boxes
• football
• dishcloth
• vase
• flour
• make up
• laptop
• scissors
• bucket
• lace (as rope was unavailable to us)
• clock
• cross

Target Audience Mood Board

This is the mood board of the target audience of my group's horror trailer 'Delirium'. We found that our trailer would target women from around twenty to thirty years of age, more specifically mothers, who enjoy films. By aiming to appeal to a target audience, a professional trailer would boost profits, rather than trying to appeal to a wide range of people with different interests.

Initial Animatic Billing Block

This is the billing block I produced for the animatic of our horror trailer 'Delirium'. I created it to understand how to make one for practice, as from looking at other trailer examples of posters and trailers of various genres, it is suggested that a billing block in key to a realistic and professional layout.

I used a black background with white text to ensure that the poster relates to gothic tone of the horror genre the rest of the trailer embodies. This allows means it has the aspect of simplicity, which I felt was extremely important, the content may be overwhelming if the background was cluttered, which seemed to also be shown amongst other examples of billing blocks I had observed. I tried to include our group's names within the billing block, however, to maintain the realistic and professional presentation, I randomly created a number of other names to fill, as a film company would have a great deal of contributors working on a film and all of it's aspects. For the font, I searched for one that would best compare to the standard professionally used one, and found DIN Condensed. For improvement, once i had completed the billing block, I realised that the text was too small for the picture. This is a simple error that I will attempt to avoid during the production a our group's horror trailer.

Firstly I used the software of Apple Mac Pages to creates the content, aided with a professional billing block I had researched. Once this was completed, I exported the file to PDF format which I could then use preview to export to a JPEG, which allowed me to transfer the picture on to the animatic my group had created, helping to portray a professional look and give us a more realistic view of what our trailer would look like, the experience of creating it and how to improve to ensure that the trailer we create would be the best that we could achieve.

Warner Bros. Billing Block:

My Group's Initial First Attempt at a Billing Block:

Target Audience Questionnaire Results

These are the results of our questionnaire we conducted on the public to estimate an audience to target our horror film for.

The questionnaire gives our group a rough guide to which types of people best prefer our genre and other aspects of our film's content. For example, perhaps the film would appeal more to females rather than males, so that gender. This will help us with our marketing of the film (ie, poster), to ensure the film appeals to this type of person, too boost the potential profit. The understanding behind this is that by target a specific group, there will be a higher gross of sales as it is likely a good portion of that group will be attracted to the film and watch it, rather than attempting to appeal to a wide range of audience, which may lead to unpopularity.

The estimation of our target audience, from our results, is 20-30 year old females, who are mothers in particular.