Target Audience Questionnaire Results

These are the results of our questionnaire we conducted on the public to estimate an audience to target our horror film for.

The questionnaire gives our group a rough guide to which types of people best prefer our genre and other aspects of our film's content. For example, perhaps the film would appeal more to females rather than males, so that gender. This will help us with our marketing of the film (ie, poster), to ensure the film appeals to this type of person, too boost the potential profit. The understanding behind this is that by target a specific group, there will be a higher gross of sales as it is likely a good portion of that group will be attracted to the film and watch it, rather than attempting to appeal to a wide range of audience, which may lead to unpopularity.

The estimation of our target audience, from our results, is 20-30 year old females, who are mothers in particular.